MARCOMM Summit 2020

Project overview
In the post-confinement world of 2020, a group of digital daredevils were tasked with a challenge as mammoth as Mount Everest itself. The first of its kind in Mauritius, the MARCOMM Summit was the brainchild of three online titans: Digital Marketing Mauritius, Visual Communication Mauritius, and PR and Communication Mauritius.

Their brief? A visual identity that would pop off a dark background with vibrant colours, under the banner of ‘Connecting the Dots’. Enter the wizards of design at Fourlines, ready to work their magic.
Digital Marketing Mauritius
Apparels, Branding, Collaterals, Graphic Design, Logo, Merchandising, Posters, Social Media

Taking inspiration from the summit itself, the creative mountain goats at Fourlines envisioned a design rooted in the majesty and challenge of a mountain summit. A fitting metaphor for the post-pandemic journey we all had to face. And so, the summit was not just an event, but a symbol of triumph, of conquering the seemingly unconquerable.

In the spirit of ‘Connecting the Dots’, the Fourlines team crafted a minimalist logo that married the rugged beauty of two mountain summits with the simplicity of lines and dots. The result? A striking visual journey of dot-line-dot, forming the emblematic ‘M’ of MARCOMM. A testament to their genius, the logo was a literal and metaphorical fusion of the summit’s ethos.

Never ones to shy away from a challenge, the Fourlines team navigated the tricky terrain of initial proposal setbacks with the grace of seasoned mountaineers. Armed with a clear communication channel and a few daring ideas, they reached the peak of their creative Everest.

Merchandise for a summit? Fourlines had it covered, baby. From T-shirts and tote bags to pins and notebooks, every item was a canvas for their signature design. Even face masks got a touch of the Fourlines flair. And whether it was destined for the summit’s website or the swag bags of speakers and VIPs, each piece was a slice of the summit’s visual identity.

The debut of the MARCOMM Summit was met with resounding applause. The fresh and dynamic branding garnered high attendance numbers and a flurry of positive feedback. An undeniable testament to the power of bold and innovative design.

So there you have it, a tale of a summit and a design team that dared to dream big. Scaling the heights of creativity, Fourlines delivered a visual identity for the MARCOMM Summit 2020 that was as unforgettable as the view from the top of a mountain. And darling, isn’t that a sight to see?

Albion, Mauritius
Plymouth, UK
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+44 7723 580587