SEO services are based on an initial six (6) month contract. Services automatically renew after 6 months unless you provide written cancellation notice at least thirty (30) business days prior to renewal date.
We do not guarantee specific rankings or traffic results due to changing search algorithms, competitiveness, seasonality, and other unpredictable external factors. However we commit to driving continuous improvements in search performance through ethical practices. Fourlines Design Studio commits to ethical SEO practices only. We reserve the right to terminate services immediately without refund if unethical requests are made. Setup fees already paid will not be returned if we end services due to unethical practices.
We optimise for organic search only. Additional paid search advertising services may be quoted separately.
Changes made directly to the site by other parties can negatively impact SEO performance. We are not liable for external changes or their SEO consequences without our involvement.
You hold full responsibility for the keywords used and optimised on the website after consulting with us. Final keyword approval lies with the client.
The SEO strategies, optimisations, and content produced by us for your contracted website are proprietary work products owned and copyrighted by Fourlines Design Studio. You are granted a licence to use these materials only on the specific website covered by the original agreement, and does not obtain rights to reuse or resell the SEO content, either wholly or partially, on any other websites, domains, or social media accounts without explicit written consent from us.
The unique SEO plans, content, outreach lists, rankings data, and other intangible work created for your site cannot be repurposed or redistributed by you without express written permission from us. You agree not to pass SEO materials created under this agreement off as your own work product or intellectual property.
SEO strategies are customised for each client based on website, industry, and business-specific factors. The client may not extract portions of the SEO work to employ on other websites or accounts, regardless of common ownership, without arranging additional contracts for those properties. Doing so would constitute reuse of our licensed proprietary methods.
Linking to "bad neighbourhoods" or acquiring links from link farms could damage SEO efforts. We are not liable for negative SEO impacts caused by inappropriate links without our advice.
Rankings may fluctuate or drop occasionally due to search engine algorithm changes. We will work to restore rankings but cannot guarantee positions due to external factors.
Paid expedited listing services with directories carry additional fees if utilised. We will seek your approval before engaging paid inclusion options.
