Our aim is not just to deliver, but to deliver results that will not only WOW our clients but also have the desired impact on their targeted audience. The success of every project that comes across our desk lies in the well-defined process outlined below, which was designed to ensure that we cover all the bases and hit the ball out of the park on each project. We listen, we ponder, we design, we produce, we ensure quality and we deliver astounding results. That’s how we roll!
1. First, let’s talk budget
While we have creative ideas in spades, your budget will determine how far we can take them. But, whatever it is, we guarantee that your project will carry the Fourlines’ stamp of quality. It’s a matter of commitment to our clients and pride in our work! You provide us with your figures and we make an offer within that price range. We are totally transparent in our estimates, so you’ll always know where your money’s going. We stick to your budget as long as we don’t stray from the initial project. Before we proceed with any changes, we run them by you first. We go over the conditions with you, and if you’re satisfied with our offer, we shake on it and set pen to paper to officially seal the deal.
2. Outlining a strategic plan
Once we’re clear on the budget, we want to make sure we get a clear picture of what you want before we get our creative juices flowing. So, we’ll pick your brain and get as much information as we possibly can out of you. We’ll then compile your feedback and any information we come up with from our own research (surveys, interviews, etc.). We’ll go over your deadlines and launch dates, and draw up a robust strategic plan that will be outlined in detail in a communication brief, and send it all to you for sign off. This strategic plan will act as the benchmark for the way forward.
3. Time to get creative
For inborn creatives like us, this is where the fun begins! We brainstorm like crazy, we come up with exciting ideas, we explore lateral design solutions, and keep at it until we come up with that one perfect solution that will put your company in the limelight. We kid you not! That’s how dedicated we are. We’ll then run our proposals by you and make amendments according to your feedback. But bear in mind that as partners in this adventure, your success is our success. So, we’ll be downright honest if we think that your choices are setting your company up for failure. Once we get your official approval on the layout, we move on to the next step.
4. And off we go into production
We minutely go through every single detail one more time. We proofread the copy, put the final touches, and once we are happy with the final result, we hand it over for production. However, our job does not end there. Because we take pride in our creations, we want to ensure that the propriety guidelines are respected during production. So, we insist on working in close collaboration with our suppliers at all times to ensure that our Fourlines standards are met on every job. Once the job is done, we run it through a final check and when we’re satisfied with the end result, we hand our baby over proudly to our clients.