Taking inspiration from the summit itself, the creative mountain goats at Fourlines envisioned a design rooted in the majesty and challenge of a mountain summit. A fitting metaphor for the post-pandemic journey we all had to face. And so, the summit was not just an event, but a symbol of triumph, of conquering the seemingly unconquerable.
In the spirit of ‘Connecting the Dots’, the Fourlines team crafted a minimalist logo that married the rugged beauty of two mountain summits with the simplicity of lines and dots. The result? A striking visual journey of dot-line-dot, forming the emblematic ‘M’ of MARCOMM. A testament to their genius, the logo was a literal and metaphorical fusion of the summit’s ethos.
Never ones to shy away from a challenge, the Fourlines team navigated the tricky terrain of initial proposal setbacks with the grace of seasoned mountaineers. Armed with a clear communication channel and a few daring ideas, they reached the peak of their creative Everest.
Merchandise for a summit? Fourlines had it covered, baby. From T-shirts and tote bags to pins and notebooks, every item was a canvas for their signature design. Even face masks got a touch of the Fourlines flair. And whether it was destined for the summit’s website or the swag bags of speakers and VIPs, each piece was a slice of the summit’s visual identity.
The debut of the MARCOMM Summit was met with resounding applause. The fresh and dynamic branding garnered high attendance numbers and a flurry of positive feedback. An undeniable testament to the power of bold and innovative design.
So there you have it, a tale of a summit and a design team that dared to dream big. Scaling the heights of creativity, Fourlines delivered a visual identity for the MARCOMM Summit 2020 that was as unforgettable as the view from the top of a mountain. And darling, isn’t that a sight to see?